Sem A - Week 5

Deepening Our Understanding & Exploring Existing Solutions

This week we presented our project and received valuable feedback that helped us better define our target audience and core challenge: socially invisible teenagers during unsupervised free time. Through interviews and an empathy mapping exercise, we refined key emotional needs such as loneliness, fear of rejection, and the desire for connection, and sharpened our How Might We question.

How might we help socially invisible teenagers feel seen, supported, and not alone during their unsupervised free time?

We also conducted competitor research, mapping educational, community-based, and digital solutions addressing social isolation. Overall, this week clarified our users’ needs, the existing solution landscape, and set a clear direction for the upcoming design phase.