Sem B - Week 1

Back to Action (with a Pivot!)

We kicked off Semester B with a lot of motivation and excitement to keep pushing our project forward even though everything started on Zoom due to the situation with Iran.

It was really inspiring to see all the other teams’ projects and how much everyone progressed over the break.

We opened the class by presenting the process we went through during the semester break. We continued user testing and realized that our original concept as a wearable (bracelet) wasn’t quite right. It felt less relevant for our target audience.

So we started exploring alternatives - something more discreet, playful, and better suited for teens. That’s when we decided to pivot to a LEGO inspired keychain.

We also got introduced to Aviad, who will guide us through the design process of our product.